Conversion optimizations begin by assessing your sites user journey from start to finish. This assessment reveals pain points, such as ineffective call-to-actions, traffic bottlenecks, confusing redirects or sites with a high rate of exiting users, that restrict your site’s ability to convert users. Next, we take a look at your site’s backend to determine if the correct methods, if any, are being used to gather valuable marketing data, such as conversion tracking and attribution. Third, we determine which design best practices that need to be implemented; by capturing data about leads or sales that come through after the design change, we can determine if the changes were successful. The name of the game is to create a clear, purpose-built, and informational experience on your site that returns valuable data that you can then use to make actionable decisions within and directly related to your sales funnel.